Our story
Strapops started with a simple frustration: a watch you like, worn the same way every day, until you stop noticing it altogether. Changing it meant buying another watch.We thought the interesting part was somewhere else — not in the model, but in what sits around it. So we built the range the other way round. One base model, several finishes, and a way to move between them in under a minute.
That is how the collection took shape. Eight colours to start from, then brushed stainless steel for the sharpest version of it, silicone with a Bioceramic case for the days you barely want to notice it, and full Bioceramic when you want the whole thing to look sculpted. Every bracelet adjusts to the wrist, through removable links or buckle holes, and every one of them fits the same base.
The result is a setup rather than a product. Buy once, then keep rebuilding it — a different watch for the office, the gym, and the weekend, without owning three.
We are an independent business. We are not affiliated with, endorsed by, or connected to Audemars Piguet, The Swatch Group, or any of their subsidiaries or authorised dealers. Brand and model names appear on this site only to describe style, fitment and compatibility.
Get in touch
For questions about an order, a return, or a product, email us and we will come back to you as quickly as we can. Please include your order number where you have one.
Email: [email protected]
Phone: (866) 379-2824
Company details
Strapops
The Swatch Group (US) Inc., 800 Waterford Way, Suite 1000, Miami, FL 33126, USA